Graphic Design

ICU - an intermediary company for operation needs

ICU sensors is a logistics intermediary connecting large international businesses with Israeli companies, providing seamless storage and delivery services.

I collaborated with ICU Sensors on their new brand design, aligning it with their shift in target users. From the logo to office supplies and advertising, I designed an all-around identity to match their evolving brand.

Logo evolution
I started by removing "Sensors" from the name, as it no longer reflected the company's focus. From there, I gave it an high-tech, modern, and fresh new look.

Colors and Font Family

I chose a blue and turquoise gradient for a sense of high-tech elegance and social connectivity.

For typography:

Bauhaus – With its elegant curves and bold letters.
Manrope – A clean, modern sans-serif.

Office Supplies

Advertising

GRAYSTAR - Events hall

GRAYSTAR is a stunning event hall that combines a warm, welcoming atmosphere with top-tier srvice, perfect for any celebration.

When GRAYSTAR approached me, they wanted their brand to feel more elegant and upscale, moving away from a budget-friendly image. I worked to refine their visual identity to reflect exclusivity

Logo evolution
I refined the colors and elements of the previous logo, shifting towards a more refined aesthetic to better align with the brand’s elegant direction.

Color and Font Family
I chose a Midnight Blue-Gray for a sense of calm and elegance, representing the night.

paired with Golden Tan to bring a warm, gentle glow representing artificial lights of night-time celebrations.

For typography:

Anybody – Chosen for its sleek and minimalistic design.
Ploni – For it's timeless design.

Studio APPE

Studio APPE is an apps and site-building brand my partner and I are working on.
The name is a mix of APP and APE, and the ape is our mascot! 🐵

I used the P’s in the name as his hands.

Why Ape?
It all started as a joke – my partner’s wife once said to me
“A man only needs to be a little prettier than an ape.”
He overheard, and I asked her, “So he’s just an inch prettier than an ape?”
from the embarrassment – the mascot was born! 🐵

Color and Font Family
I chose Black and Orange for their energetic and fun combination.

For typography:

BAUHAUS – My beloved, always offering bold letters and elegant style for me to play with.
Kanit Thin – To contrast Bauhaus's boldness with a touch of delicacy.

Alita - Clothing brand in Tel Aviv

Alita is a Tel Aviv – based clothing brand that creates casual designs inspired by cultural and social symbols in Israel.

They approached me and asked if I could redesign their logo for a clothing line that resemble "Ha'esh Sheli" (a well-known Jewish symbol associated with Chabad).

Logo Transformation
As you can see, it was all there, Using the Mesh Tool in Illustrator, I managed to smudge the letters and paint them with the right gradient to create a flame.

My Own Logo

Creating logos is a huge passion of mine, so I decided to design one for myself that represents me across all platforms.

The logo combines the letters O and S – my initials, And if you
look closely, you’ll spot a cute little creature hidden in the negative space, hugging the letters

Color and Font Family

I chose bright colors to make my logo pop on dark-themed designs, which I lov . These colors also serve as the guidelines for this website's aesthetic

For the font, I went with Ploni – it’s elegant, timeless, and reliable.

Jagerbomb - Magerated Elixier With Energy Drink

A fan-made collab between Jägermeister and Red Bull, created during my studies at John Bryce Academy, For the iconic Jägerbomb cocktail.

I preserved Jägermeister's elegance while infusing it with Red Bull’s signature elements like the bulls.

The Creation of Party

I took Michelangelo's iconic Creation of Adam, image-traced it in Illustrator, and seamlessly integrated Jägerbomb glasses, blending classic art with modern nightlife.

Low Fidelity really made it look like water color painting.

Banners

Here are some banners and designs I created during my studies at John Bryce Academy

Surealistic Ad for Mentos

A remake of the classic Israeli film Eskimo Lemon Poster
I gave it a retro-modern look, preserving ’80s elements.

A classic graphic design practice is creating an "Absolut Something" for Absolut Vodka. I chose "Absolut Tripping" as a tribute to Van Gogh's paintings.